# Hawksearch for Magento 2: Unlock Superior Search Functionality | Reed Dynamic Blog

> Improve Magento 2 search relevance and conversion with practical requirements, rollout steps, and an optimization checklist for merchandising.

**Keywords:** Reed Dynamic, blog, Magento 2, site search, Hawksearch, search optimization, ecommerce search, Magento search

**Source:** https://reeddynamic.com/blog/hawksearch-for-magento-2-unlock-superior-search-functionality

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Hawksearch for Magento 2: Unlock Superior Search Functionality | Reed Dynamic Blog

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# Hawksearch for Magento 2: Unlock Superior Search Functionality

 By Reed Dynamic | July 10, 2023

 On-site search is one of the most valuable experiences to improve because search users typically have intent. Whether you use Magento-native capabilities or a third-party tool, the goal is the same: help customers find the right products quickly and confidently.

## What great eCommerce search needs to do

 Handle misspellings and synonyms gracefully

 - Surface relevant results quickly (sub-second response times)

 - Support merchandising rules (in-stock, best sellers, promoted items)

 - Expose analytics like "zero results" queries and popular searches

 - Provide autocomplete and suggestions

 - Allow filtering and faceted navigation

## Requirements checklist before implementation

 - **Catalog attribute hygiene:** consistent attributes and naming conventions

 - **Synonyms map:** how customers search vs how products are labeled

 - **Merchandising rules:** what should rank first (and why)

 - **Performance baseline:** current search speed and server capacity

 - **Analytics setup:** tracking search queries and conversion

## Implementation approach that minimizes risk

 - Fix catalog data quality first (clean up attributes, descriptions, SKUs)

 - Deploy search in a staging environment and test thoroughly

 - Launch in phases and monitor query performance daily

 - Iterate merchandising rules monthly based on analytics

 - Track "zero results" queries and add synonyms or new products

## Magento build quality matters

 Search performance and relevance depend on clean store architecture and maintainable integrations. Learn more: [Magento 2 development services](https://reeddynamic.com/services/magento-2-development/). For integration work, see [Custom programming solutions](https://reeddynamic.com/services/custom-programming/).

## Related reading

 - [Magento Development Guide: Tips and Trends](https://reeddynamic.com/blog/magento-development-guide-tips-tricks-and-trends-for-e-commerce-success)

 - [Creating an Irresistible Commerce Experience](https://reeddynamic.com/blog/creating-an-irresistible-commerce-experience)

 - [13 eCommerce SEO Tips](https://reeddynamic.com/blog/13-ecommerce-seo-tips-grow-your-business)

 Need help implementing advanced search for your Magento 2 store? [Contact Us](https://reeddynamic.com/contact-us)

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