# WordPress Development Company in Michigan | Custom Themes, Plugins, WooCommerce

> Custom WordPress development from Ann Arbor, Michigan: bespoke themes, plugin development, WooCommerce stores, headless WordPress, performance and security hardening, and rescues of abandoned sites. Fixed-scope, $8k–$30k typical.

**Keywords:** WordPress development company, custom WordPress theme development, WordPress plugin development, WooCommerce developer Michigan, WordPress developer Ann Arbor, headless WordPress, WordPress security hardening

**Source:** https://reeddynamic.com/services/wordpress-development/

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WordPress · WooCommerce · Custom themes & plugins · Headless

# WordPress development that's fast, secure, and yours to run.

Reed Dynamic builds custom WordPress themes, plugins, and WooCommerce stores from Ann Arbor, Michigan — tuned for Core Web Vitals, hardened against attacks, and structured so your team can publish without calling a developer.

[Get a WordPress proposal](https://reeddynamic.com/contact/) · [See pricing](https://reeddynamic.com/pricing/)

![Custom WordPress website shown on desktop and mobile]

**Reed Dynamic is a WordPress development company in Michigan** offering custom theme development, plugin development, WooCommerce stores, headless WordPress, performance optimization, security hardening, and maintenance plans. Typical projects run $8,000–$30,000 and ship in 4–10 weeks.

## WordPress services

### Custom theme development

Block-editor-native themes built from your design system — no page-builder lock-in, no 400KB of unused CSS. Reusable patterns your marketing team can compose.

- Block themes
- theme.json
- Design systems

### Plugin development

Custom post types, REST endpoints, CRM and ERP connectors, membership and booking logic. Coded to WordPress standards with proper settings screens.

- REST API
- Custom plugins
- Integrations

### WooCommerce development

Storefronts with B2B pricing, subscriptions, and shipping/tax/ERP integrations. Checkout tuned for conversion and Core Web Vitals.

- WooCommerce
- Subscriptions
- ERP sync

### Performance optimization

Image pipelines, caching, script diet, hosting fixes. We get LCP under 2.5s on mobile and keep it there. See our [Core Web Vitals guide](https://reeddynamic.com/blog/core-web-vitals-2025-optimization-guide/).

- LCP / INP / CLS
- Caching
- CDN

### Security hardening & cleanup

Malware removal, hardened configuration, WAF, login protection, and monitoring. Read [7 critical WordPress attacks](https://reeddynamic.com/blog/7-critical-wordpress-security-attacks-to-watch-out-for/).

- Malware removal
- WAF
- Monitoring

### Headless WordPress

WordPress as a content API for React/Next.js or mobile front-ends via REST or WPGraphQL — when multi-channel content justifies it.

- WPGraphQL
- Next.js
- Decoupled

## Why WordPress sites from Reed Dynamic rank and convert

- **Schema.org structured data built into the theme** — Organization, LocalBusiness, Article, FAQ, Breadcrumb — not bolted on with a plugin that outputs half of it.
- **Core Web Vitals in the green on mobile** before launch, verified in PageSpeed Insights.
- **Clean URL migration** with a full 301 map when replacing an existing site.
- **Minimal plugin footprint** — every plugin is a maintenance liability and an attack surface. We write what's needed instead of stacking marketplace plugins.
- **Accessibility (WCAG 2.1 AA)** baked into the design system.
- **Documentation and training** so your team owns the site.

### From the blog

- [Why monthly WordPress maintenance matters](https://reeddynamic.com/blog/the-importance-of-monthly-maintenance-for-your-wordpress-website/)
- [7 critical WordPress security attacks](https://reeddynamic.com/blog/7-critical-wordpress-security-attacks-to-watch-out-for/)
- [Eco-friendly eCommerce with WordPress](https://reeddynamic.com/blog/eco-friendly-e-commerce-why-your-company-should-choose-wordpress/)
- [Website repair and maintenance](https://reeddynamic.com/blog/expert-website-repair-fix-maintenance-services/)
- [Headless CMS benefits](https://reeddynamic.com/blog/headless-cms-benefits-guide/)

## WordPress development FAQs

**

### How much does custom WordPress development cost?

**

A custom WordPress marketing site typically runs $8,000–$30,000; a WooCommerce store $12,000–$40,000. Plugin development is usually $2,000–$15,000 depending on complexity. Care plans start at $500/month. See our [pricing page](https://reeddynamic.com/pricing/) for full ranges.

**

### Custom theme or premium theme — which should I choose?

**

A premium theme is fine for a brochure site with a small budget. A custom theme wins when you need specific layouts, fast Core Web Vitals (premium themes ship heavy CSS/JS you don't use), block-editor patterns your team can reuse, or long-term maintainability. Most of our clients arrive after outgrowing a premium theme.

**

### Do you build custom WordPress plugins?

**

Yes — from small integrations (CRM form handlers, custom post types, REST endpoints) to full products (membership logic, booking engines, PIM syncs). We write plugins to WordPress coding standards, with settings screens your team can use and no dependency on page builders.

**

### Can you fix a WordPress site built by someone else?

**

Regularly. We audit the theme and plugins, fix what's broken, remove malware if present, upgrade PHP, and hand you a written report. Emergency response is available. See [website maintenance and repair](https://reeddynamic.com/services/website-maintenance/).

**

### Should I use WooCommerce or Magento 2?

**

WooCommerce for content-heavy sites with modest catalogs and simple pricing. Magento 2 for large catalogs, B2B pricing tiers, multi-store, or heavy ERP integration. We build both, so the recommendation is based on your requirements — read [WooCommerce vs Magento vs Shopify](https://reeddynamic.com/blog/woocommerce-vs-magento-vs-shopify/).

**

### Do you do headless WordPress?

**

Yes, when the business case supports it — typically multi-channel content or an existing React/Next.js front-end. For most marketing sites, a well-built block theme is faster to ship and cheaper to maintain than headless.

**

### Where is your WordPress team located?

**

Near Ann Arbor, Michigan. All WordPress work is done by our US-based team; no offshore hand-offs. We serve clients across Michigan and nationwide.

## Need a WordPress site that performs?

New build, rebuild, or rescue — tell us where the site is and where it needs to be.

            [Start a project](https://reeddynamic.com/contact/) · [See all web development →](https://reeddynamic.com/services/web-development/)

Or call [(734) 535-8954](tel:+17345358954) · Mon–Fri 9–5 ET