API development & integration
Secure REST and GraphQL APIs that connect your storefront, ERP, CRM, and warehouse — with retries, logging, and alerting.
- REST / GraphQL
- Webhooks
East Lansing, Ingham County · 55 miles from our office
Custom software & API integrations in East Lansing, Michigan
High-performance, scalable custom programming for East Lansing businesses — APIs, ERP and WMS middleware, backend systems, and automation that erases manual steps. Founder-led and US-based, 55 miles from East Lansing.
Reed Dynamic provides custom software services to businesses in East Lansing, Michigan from our office in Whitmore Lake, about 55 miles away. We serve East Lansing companies in higher education & research, ag-tech & biotech, student-facing retail & dining, and more — with on-site discovery, training, and support.
About doing business in East Lansing
East Lansing is Michigan State University's hometown, with a Grand River Avenue downtown that serves tens of thousands of students and faculty, plus research parks, ag-tech and biotech spin-outs, and university-affiliated institutes. The community's rhythm follows the academic calendar, and its businesses lean heavily on mobile ordering and online engagement.
East Lansing clients include departments and research groups that need custom portals or data tools, spin-out companies that need an MVP built, and downtown retailers and restaurants that need modern eCommerce and ordering apps. Accessibility (WCAG) and institutional procurement requirements are common.
What local search looks like in East Lansing
East Lansing traffic follows the MSU calendar; student-facing businesses see August and January surges. Accessibility (WCAG) and institutional procurement language matter for university-adjacent work.
East Lansing at a glance
County: Ingham County
Distance from our office: ~55 miles
Nearby communities we also serve: Lansing, Okemos, Haslett, Meridian Township, Bath
Key industries:
- Higher education & research
- Ag-tech & biotech
- Student-facing retail & dining
- Public sector
- Startups
Landmarks: Michigan State University · Grand River Avenue · Spartan Stadium · Eli & Edythe Broad Art Museum
Our custom software expertise for East Lansing businesses
ERP & WMS middleware
NetSuite, Acumatica, SAP B1, Epicor P21, Dynamics, QuickBooks, and custom systems kept in sync without re-keying.
- NetSuite
- Epicor P21
Custom backend systems
Portals, dashboards, and internal tools designed around a clear source of truth for every field.
- Node / PHP
- PostgreSQL
Workflow automation
The spreadsheet a human runs every morning becomes a job that runs at 3 a.m. — reliably and with monitoring.
- Queues
- Serverless
How we work with East Lansing clients
Plan
We analyze your East Lansing market position, business needs, and existing systems to plan a strategy that gets results.
Design & architect
Modern, intuitive designs and a technical architecture that represents your brand and scales with you.
Build
Weekly demos on a real staging URL or TestFlight build. You always know where the project stands.
Launch & support
On-site launch support, then optional monthly maintenance.
Proven results
The same team and process behind these outcomes is available to East Lansing businesses:
25%
Conversion lift
Magento 2 replatform with 30% faster page loads
85%
Fewer fulfillment errors
WMS ↔ eCommerce middleware
Custom Software FAQs for East Lansing businesses
How much does a custom integration cost for a East Lansing company?
Small point-to-point integrations start around $5,000. Larger middleware or multi-system orchestration typically runs $20,000–$75,000 depending on data volume, error-handling requirements, and how much of the legacy system needs to be reverse-engineered.
Do you work on-site in East Lansing?
Yes. We're about 55 miles away in Whitmore Lake, so on-site discovery and cutover support are standard. Every project has a shared Slack or Teams channel and weekly demos.
Which ERPs do you integrate with?
NetSuite, Acumatica, SAP Business One, Epicor Prophet 21, Microsoft Dynamics, QuickBooks, and custom or legacy ERPs; plus shipping (ShipStation), tax (Avalara, TaxJar), CRM (HubSpot, Salesforce), and payments (Stripe, Authorize.net).
Do you provide ongoing support after launch?
Yes. Monthly retainers cover security patching, feature enhancements, on-call for critical integrations, and quarterly roadmap reviews.
Other services in East Lansing
Web Development in East Lansing
Responsive, SEO-driven websites for East Lansing businesses — built by a founder-led studio 55 miles away near Ann Arbor.
Web Development in East Lansing →App Development in East Lansing
Mobile apps for East Lansing businesses that ship, sync offline, and drive revenue — native iOS and Android or cross-platform React Native, integrated with your eCommerce, POS, or ERP.
App Development in East Lansing →SharePoint Development
Modern intranets, SPFx, Power Automate, and migrations for Michigan organizations.
SharePoint services →Pricing
$150 – $199 / hour; fixed-scope proposals. Published ranges for every service.
See typical ranges →